A mood board is a collage of your ideas and inspiration for any media work, whether it be web, film or print, in the form of visual representations. It’s like brainstorming, but purely for the development of a design aesthetic and feel, rather than its content.
Mood boards are not just visual representations, they represent the emotion you wish to portray across your work – because it is emotion that creates the look and feel of a design of any kind. So your collage should represent the feelings and emotions you are trying to portray within your music video. Think about connotation and denotation here. Is the actual meaning of your image different to the literal meaning?
Some examples of mood boards:
Your mood board could be made using 'old fashioned' cutting and sticking, like a scrap book, or you could use technology to merge digital images together (it could even be a combination of both, by taking a photo of a real cut-out board and mixig it with digital images).
Your mood board could contain all sorts of things from materials, colours combinations, lighting effects, locations, stills from existing videos, characters, shot types and a whole host of other things.
Final thought...Why stop at images, why not make a multimedia mood board, containing film, photography, music or narration? Only a thought!
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