Unit 29 Objectives

This is intended to be a sort of check list of things that need to be done to complete the Music Video Unit.

Learning Outcome 1 - Understand the purpose of music videos

Purposes: promotional; extension of income; extension of outlets (music channel, direct DVD and CD sales, website, download); synergy (films, TV programmes); producers’ strategies (major label, independent, artist self-produced)

What you need to hand in: 
This should be done using some kind of presentation software such as Prezi or PowerPoint. It should include a section about the history of music videos.

Learning Outcome 2 - Understand the styles, conventions, and techniques of music videos

Styles: popular music genres; in-concert and ‘as live’ footage; animation (stop motion, digital); interpretative; narrative; impressionist; surrealist; pastiche; parody; referencing; homage; influence of commercials

Conventions: lyric interpretation; extending or consolidating song’s meaning; allusion; links to other artists Techniques: cutting to beat; effects; miming and lip sync; playback and lip sync; multi-mage; camera movements; camera angles; chroma key

What you need to hand in:
Either a presentation or a number of blog posts which go into detail on most or all of the things above.


(N.B. Both LO1 and LO2 could be done on one prezi)


Learning Outcome 3 - Be able to originate and plan a music video production for a specific music track 


This is your pre-production work that should be on your Blogs. I am looking for a minimum of 10 posts but students looking for a Distinction should be aiming for 30+ posts. There should be an ongoing diary of production and filming as well as justification and detail for every decision made. Photos of filming and locations. 


Learning Outcome 4 - Be able to work to complete production of music video 


Work: eg individually, as director, as production manager, as camera operator, as editor 
Production: eg direct action, manage production, shoot footage, create animation, light, create SFX, edit; production log


This is your finished product. You should also have blog posts which diarise the production events - e.g. your edit decision list, production log, photos of editing etc.