For Level 2 BTECS only - Unit 1 - Research Techniques for Media

This is for years 9, 10 and 11 only

For Unit 1 you will need to:

1. Know about research methods and techniques 
2. Be able to use research methods and techniques to investigate an existing media product 
3. Be able to use research methods and techniques to gather material for a media production 
4. Be able to present results of research.

1. Know about research methods and techniques:

To demonstrate that you know about research methods and techniques you will need to present the following in any way that you want. (e.g. Blog post, Prezi, PowerPoint, Short film, animation, podcast etc)

Methods: primary; secondary; qualitative, eg opinions, attitudes, behaviour patterns; quantitative, eg
ratings, circulation figures, web hits
Techniques: using libraries; using the internet; reading; searching archives; interviews; observations; questionnaires; surveys; focus groups; recce
Information trail: log of library; internet and archive searches Collate: sift and select; organise, eg by name, by date, by type, by content, by information source; index
Store: secure storage; ease of access

You should be aiming to create a detailed analysis of different research methods and techniques. You should evaluate research methods with reference to precise and detailed illustrative examples.

For a distinction: methods and techniques will be explained by reference to precise, well-chosen and detailed examples and they will be subjected to some sort of evaluative procedure or weighing up. For example, a learner might comment, ‘The internet will produce information faster than using a reference book but it will produce a lot more which then needs to be sifted through. This may in the end take longer than getting just what you want from a book.’

So you need to write a report in whatever way you want which discusses the different types of research. You will need to research each of the research methods above and write about them in your own words.

Unit 29 Objectives

This is intended to be a sort of check list of things that need to be done to complete the Music Video Unit.

Learning Outcome 1 - Understand the purpose of music videos

Purposes: promotional; extension of income; extension of outlets (music channel, direct DVD and CD sales, website, download); synergy (films, TV programmes); producers’ strategies (major label, independent, artist self-produced)

What you need to hand in: 
This should be done using some kind of presentation software such as Prezi or PowerPoint. It should include a section about the history of music videos.

Learning Outcome 2 - Understand the styles, conventions, and techniques of music videos

Styles: popular music genres; in-concert and ‘as live’ footage; animation (stop motion, digital); interpretative; narrative; impressionist; surrealist; pastiche; parody; referencing; homage; influence of commercials

Conventions: lyric interpretation; extending or consolidating song’s meaning; allusion; links to other artists Techniques: cutting to beat; effects; miming and lip sync; playback and lip sync; multi-mage; camera movements; camera angles; chroma key

What you need to hand in:
Either a presentation or a number of blog posts which go into detail on most or all of the things above.


(N.B. Both LO1 and LO2 could be done on one prezi)


Learning Outcome 3 - Be able to originate and plan a music video production for a specific music track 


This is your pre-production work that should be on your Blogs. I am looking for a minimum of 10 posts but students looking for a Distinction should be aiming for 30+ posts. There should be an ongoing diary of production and filming as well as justification and detail for every decision made. Photos of filming and locations. 


Learning Outcome 4 - Be able to work to complete production of music video 


Work: eg individually, as director, as production manager, as camera operator, as editor 
Production: eg direct action, manage production, shoot footage, create animation, light, create SFX, edit; production log


This is your finished product. You should also have blog posts which diarise the production events - e.g. your edit decision list, production log, photos of editing etc. 

Today's lesson 20 October

Hi all,

I am off sick today. You should know exactly what you need to do to complete the pre-producion for your music videos.
The following needs to be done before you will be able to do any filming:

Treatment for the chosen idea.

Storyboard

Make a list of the locations you need to use.

Ensure you have permission to film in each location.

Moodboard.

Pitch to gain feedback with the use of a presentation - presentation of all pre-production

Timeline analysis of music track

Analysis of performers style and image in order to create a suitable music video for the performer

Make a list of the people needed for your video: cast and crew.

Make a list of the equipment you need for your video.

Complete a health and safety risk assessment for your video.

Work out the budget for your video - theoretical budget based on if you had to buy or hire equipment

I will be checking the work that you do today, so no excuses.

BTEC Course details for UCAS

These are the details of the BTEC course ONLY for those applying for Uni this year!!!

Course name: BTEC Level 3 Certificate in Creative Media Production (QCF)

Unit 1 Pre-Production Techniques for the Creative Media Industries (5 Credits)
Unit 2 Communication Skills for Creative Media Production (5 Credits)
Unit 27 Factual Programme Production Techniques for Television (10 Credits)
Unit 29 Music Video Production (10 Credits)

BTEC Homework

Due Monday 10 October

Watch this video created by BTEC students last year.



Analyse it in terms of:

• Narrative
• Mise En Scene
• Type (Performance, Narrative, concept, mixed)
• How well it follows conventions of hiphip music video

Great concept Music Videos

Three Types of Music Video

Three Types of Music Video